Geertrui Mieke De Ketelaere is Adjunct Professor at Vlerick Business School. She holds a master degree in civil and industrial engineering and specialised in robotics and artificial intelligence during her studies.

Over the last 30 years, she has worked for several multinationals on all aspects of data and analytics (IBM, Microsoft, SAP, SAS, etc). From a business consulting point of view, she is specialised in defining the AI business canvas, from potential value to predefined risks. With her understanding of the hindsight, insight and foresight of AI technologies, she also frequently acts as an expert and coach behind the scenes. 

In her public presentations and recent book, Mieke puts the focus on the demystification of the hype around AI. The State Secretary of Digitalisation, Mathieu Michel, appointed Mieke as "Digital Mind" in 2020. In 2024, Mieke was appointed "IT Person of 2024" in Belgium. Today, Mieke continues to share her vision on the future of AI as speaker on international radio, television and conferences.

Drivers for success with (Gen)AI 
The 10 commandments

During the last year, generative AI has revolutionised the field of AI, allowing for the creation of new and innovative applications that were once unimaginable before. 

This keynote will explore history and future value that (generative) AI brings to companies and society, from creating lifelike visual and audio content to improving medical research and aiding in scientific discovery. However, this talk will also highlight the potential risks associated for people and planet, including issues of misuse and manipulation. 

While using the 10 commandments, the audience will understand both the opportunities and challenges of this cutting-edge technology. Understanding these commandments will allow business & society to ensure a bright and responsible future and avoid another AI winter.