Profacts has a strong link with the Department of Experimental Psychology at Ghent University.

Profacts is a member of Esomar, the world organisation for enabling better research into markets, consumers and societies. With 5,000 members in 100 countries, Esomar's aim is to promote the value of market and opinion research in illuminating real issues and bringing about effective decision-making.

Profacts is an associate member of Cube Belgium, a federation that unites Belgian market research institutes and represents about 75% of the total market research spent in Belgium.