The Conference brought together the community of the fast-moving consumer goods (FMCG) industry. During this two-day event, leading brands and retailers tried to tackle the integration of shopper insight strategies led by brands and retailers to engage customers, enhance the impact of marketing investments, and create profitable omni-channel strategies. The key themes for this year were neuro-science, eye-tracking, big data and CRM.
In his talk ‘The 7 myths about pricing’, keynote speaker Tim Desmet revealed innovative price research techniques allowing to debunk 7 myths about pricing. We are happy to share a summary paper of his talk here.
Want to learn more about how our innovative market research techniques can help you to determine product pricing, don’t hesitate to contact us.
